Monday, May 25, 2020

How Sibi Reflects the Values Shown in Hinduism - Free Essay Example

Sample details Pages: 3 Words: 984 Downloads: 9 Date added: 2019/07/29 Category Religion Essay Level High school Tags: Hinduism Essay Did you like this example? Tony Robbins once said that â€Å"only those who have learned the power of sincere and selfless contribution experience life’s deepest joy: true fulfillment†. True fulfillment is a state of being that everyone craves, something that makes them feel complete and truly at peace. Hinduism, a major religion and the one represented in the Mahabharata, focuses on four steps to achieve self fulfillment. Don’t waste time! Our writers will create an original "How Sibi Reflects the Values Shown in Hinduism" essay for you Create order This quote can represent a myriad of figures in different cultures, but one figure in particular is King Sibi from the Indian epic Mahabharata. He demonstrates true sincereness and selflessness through his actions in the text â€Å"Sibi†. â€Å"Sibi† from the Mahabharata reflects the values of Hinduism through the act of selflessness and keeping one’s word. Being selfless is what is being taught consistently in â€Å"Sibi†. The definition of selflessness is to have â€Å"concern more with the needs and wishes of others than with ones own†, according to the Oxford Dictionary. In the text, Sibi is willing to do whatever it takes to make everyone happy, since he believes that it is his duty to do so as king. When Sibi protects the dove from the hawk, the hawk mistakes it for Sibi wanting to keep the dove all to himself. â€Å"‘I am not so simple-minded,’ said the bird haughtily. ‘By selfish I meant that you were thinking of your own feelings, totally ignoring my viewpoint’† (Narayan 195). What the hawk claims is exactly the opposite of what Sibi’s goal is. Sibi believes that his role as a ruler is to be selfless and make everyone in his kingdom as happy as possible. In Hinduism, being completely and truly selfless is something that many people wish to become, as it helps them achieve th eir ultimate goal in life- enlightenment, joy in life, prosperity, and being virtuous. In other words, Sibi’s actions not only in this text but in his life help him achieve moksha, artha, kama, and dharma- the four essential goals of Hindu life. In order to achieve dharma, artha, kama, and moksha, Sibi chooses to make his subjects feel comfortable and is willing to sacrifice anything for merely one being. â€Å"But, bird, tell me how is it that you fail to notice the sheer duty I owe a creature that cries for protection? As a king is it not my duty?† Although Sibi is a prospering king who can do whatever he wishes, he chooses to put his people first no matter what situation is taking place. Even by just putting his subjects’ needs before his, Sibi achieves dharma and artha. He achieves dharma because he makes the most ethical choices and strives to act morally. Sibi achieves artha because yes, he is already prospering from his wealth as king, but he does not step out of the boundaries of dharma to chase wealth. Sibi is more than content with what he has and is willing to share his prosperity with anyone. Keeping one’s word is a major value in Hinduism. It is looked upon as shameful when one cannot keep their promises, which is part of the reason why Sibi insisted on keeping his word of protecting his subjects. â€Å"‘One has no right to end one’s life, but this is unforeseen. Even if this means hell to me, I have to face it.’ he said† (Narayan 198). Sibi realizes that his cut out legs are not enough to balance the scales, so he goes onto the scale himself, ultimately giving up his perfect life all for his subjects and for the sake of keeping his word. When the scales balance out, Sibi learns that all lives are of equal worth, and it does not matter who or what it is. However, his sacrifice ends up being the greatest day of his life. Sibi is rewarded for his actions and integrity by two gods: Indra and the God of Fire. â€Å"They said, ‘O king, we put you to a severe test. We challenged your integrity; and we happily accept defeat. You are inde ed blessed, and as long as humans recollect your tale, they will partake of the spiritual merit that you have acquired’- and vanished† (Narayan 199). Sibi’s test is grueling and disturbing, but he succeeds out of perseverance and the goodness of his heart. His reward is flowers and touchable gifts, but the most important gift is the promise from the gods that Sibi’s story would be passed down for generations to come. Sibi keeping his word ultimately helps him find peace with himself. This ties back to the four essential goals for Hinduism. Sibi already achieves dharma and artha, and after the ordeal as a whole, Sibi achieves kama and moksha. He experiences moksha after almost sacrificing himself for the greater good of his kingdom. Sibi learns more about being a better ruler through this event. Putting his own people before anything else is instrumental to the enlightenment of Sibi. He also achieves kama when he is rewarded with the fact that his story will be passed down for generations to teach everyone the exact same things that Sibi learns. Sibi succeeds in achieving all four goals of Hinduism. The values of selflessness and keeping one’s word in Hinduism is reflected in the text â€Å"Sibi† from the Mahabharata. Selflessness is shown when King Sibi puts his subject’s needs before his own by trying to save both the dove and the hawk’s life. When Sibi attempts to do this, dharma and artha are achieved. Sibi keeps his word when he vows to protect the dove that has taken shelter in Sibi. Sibi is willing to sacrifice his life to keep his word, and finds peace within himself afterwards. He achieves the final two goals of Hinduism: moksha and kama. Sibi became the model of Hinduism and achievement for generations to come, paving the way for future leaders today in present times.

Friday, May 15, 2020

Essay on A Member of the Jury in To Kill a Mockingbird

The courthouse was crowded, all seats were taken and many were standing in the back. It was silent, no one spoke, not even a baby cried out. There was the Judge sitting in the front of the room, the defendant, the solicitor, and the jury. I was a member of the jury that day. Everyone knew the truth, the defendant was innocent, and the evidence that was established was supportive and clear. The jury’s decision however, was not based on evidence, but on race. A jury is supposed to put their beliefs aside and make a decision based on the information given during the trial. Jury members must do their duty and do what is right. I tried to do what was right, but all the other members of the jury were blind. They chose to convict because of skin†¦show more content†¦Ballet after ballet, I voted not guilty. It was the right thing to do and it became a small step toward a non-segregation movement between blacks and whites. This was my duty because jury members must always be o pen minded and not form opinions on the case. I also did not want that poor black man taken away from his wife and family and put in jail for something he did not do. The last vote however, I had to vote the defendant guilty. I felt terrible, but I could not change the votes of others. All of the other jury members all kept voting guilty and I was the only one standing for truth and fairness. It is in the human nature of white people to choose white people over black people. I tried to change that and make a difference. Every minute out of that courtroom voting on the verdict made each and every person in the courtroom think about what was right and what was fair. In the end, justice was definitely not given to the right person. Only the people who had vision could see that this decision was wrong. I felt horrible about myself that I had to make and commit to that decision. It was a small step of progress in that town of Maycomb and I will never forget that day. â€Å"A jury’s vote is supposed to be secret. Serving on a jury forces a man to make up his mind and declare himself about something. Men don’t like to do that. Sometimes it’s unpleasant.† (p297) This quote explains the situation the jury had to go through in To Kill a Mockingbird. Many of theShow MoreRelatedJustice In Reginald Roses 12 Angry Men1532 Words   |  7 Pagesjustice a person has however is not the only factor that comes into play, when establishing whether the defendant is guilty or innocent. The play, ‘12 angry men’, written by Reginald Rose, is a drama involved around a jury and a homicide case. In comparison, the movie, ‘To kill a mockingbird’, directed by Robert Mulligan, follows the tale of Atticus Finch, a lawyer, who defends a black man against fabricated rape charges, and the evils of racism and stereotyping. Both texts have strongly opposing beliefsRead MoreMoral Chaos in Harper Lees Maycomb Essay1134 Words   |  5 PagesHarper Lee argues in her novel, To Kill a Mockingbird, that the moral obligations of a court are thrown aside in favor of the law that lies in the minds of men. She describes her characters in such a manner that alludes to their inner thoughts. Through practiced repetition, the citizens of Maycomb force the existence of the social inequality that is white supremacy. Whether by following lead or by ignoring the problem altogether, it is the people alone who allow injustices to occur. In a public appealRead MoreTo Kill A Mockingbird Persuasive Essay944 Words   |  4 PagesMy name is Samantha and I am a high school Freshman in the Bay Area. Recently in English class, we have finished the classic book To Kill A Mockingbird by Harper Lee. In the book, we looked at the symbolism and how it relates to modern issues. I quickly noticed that the book not only show the court system in the 1960s but also the court system standing today. By having a colored man convicted of a c rime he did not relates to todays issue of the colored community getting harsher and longer sentencesRead MoreTo Kill a Mockingbird Metaphor Analysis: It is a Sin to Kill Tom Robinson1531 Words   |  7 PagesSin to Kill Tom RobinsonMockingbirds dont do one thing but make music for us to enjoy. They dont eat up peoples gardens, dont nest in corncribs, they dont do one thing but make music for us to enjoy. Thats why it is a sin to kill a mockingbird. (90) This quote is stated by Miss Maudie, underscoring the point of view of Atticus, who is a lawyer given an uphill job of substantiating a black mans innocence who is accused of raping a white woman, Mayella Ewells. To Kill a Mockingbird is an inspirationalRead MorePrejudice in Harper Lees To Kill a Mockingbird Essays1381 Words   |  6 PagesPrejudice in Harper Lees To Kill a Mockingbird Works Cited Missing In todays society men, women and children experience prejudice in their lives, either as victims themselves or being guilty of using prejudice towards others due to differences between them. Prejudice is a preconception of a person based on stereotypes without real facts and discriminationRead MoreRacial Discrimination In To Kill A Mockingbird848 Words   |  4 PagesTo Kill a Mockingbird by Harper Lee takes place in the 1930’s. The story stretches over a span of three years through the duration of the Great Depression. The Jim Crow laws â€Å"was a system of segregation and discrimination that barred black Americans from a status equal to that of white Americans,† as described by Tsahai Tafari (1). In To Kill a Mockingbird, Jean Louise â€Å"Scout† Finch occasionally acknowledges the social separation between African Americans and Caucasians in Maycomb. The institutionalRead MoreIgnorance Does Not Permit Judgment Essay891 Words   |  4 PagesIgnorance is the act of being unaware. This is evident in Harper Lee’s novel, To Kill a Mockingbird, and also in the two articles, â€Å"The Lynching of Emmett Till,† by Chris Crowe, and â€Å"Man Guilty of Murder in Texas Dragging Death, by Rick Lyman. In To Kill a Mock ingbird, there are many examples of ignorance, such as Scouts ignorance, or the racist tendencies of Maycomb County residents. In the Emmett Till article, there is evidence of ignorance in the way Till doesnt understand the southern wayRead MoreThe Jury System Essay1379 Words   |  6 PagesThe right to trial by jury in the modern times originates from twelfth century England during the reign of King Henry II. This system may originate from an â€Å"ancient right for an accused to be tried only â€Å"by the lawful judgment of his equals or by the law of the land†Ã¢â‚¬  (Thomas). In the United States, trial by jury is mentioned in Article Three of the Constitution and the Fifth, Sixth, and Seventh Amendments. For many people, the jury system seems to be the fairest system and most unbiased way of determiningRead MoreTo Kill a Mockingbird Essay892 Words   |  4 PagesLindsey Congdon Mrs. Peterson Period 7 December 1, 2009 To Kill a Mockingbird Essay The Dictionary defines prejudice as, â€Å"an unfavorable opinion or feeling formed beforehand or without knowledge, thought, or reason.† There has been prejudice known throughout history, mostly against the blacks during and before the time of Martin Luther King Jr. In The Secret Life of Bees by Sue Monk Kidd and To Kill a Mockingbird by Harper Lee there is clear evidence of prejudice against the blacks. InRead MoreEssay on To Kill a Mockingbird by Harper Lee665 Words   |  3 PagesTo Kill a Mockingbird by Harper Lee To Kill A Mockingbird has several themes included in this classic novel. The theme of a book is defined by the dominating ideas in a literary work. It is an abstract concept that is made solid through the authors use of action, images, and characters. The main theme in this work is the reality of prejudice. Class, sex, and race are some of the prejudices present in the town of Maycomb.   Ã‚  Ã‚  Ã‚  Ã‚  Prejudice concerning ones class in society is dominant in the

Wednesday, May 6, 2020

Why Dexter Is A Serial Killer - 2413 Words

First of all, if you do not know Dexter is a television show about a man named Dexter who is a serial killer that lives a unique life. He works for Miami Metro Police Department and lives a pretty normal life, except for the fact that he is a killer. He has a wife, Rita and three kids, however his wife ends up getting brutally murdered. Later in the show he gets a girlfriend, Hannah, who plays a huge role. He lived the perfect cover life for his killings. But between seasons one through eight many events partake changing the way he has to go about killing. Even with the given circumstances one thing that never changes is the code. The code is a set of rules about how, when, and why to kill. The code states to only kill who deserves to be†¦show more content†¦Even moral people usually can agree that someone who has killed multiple people need to be killed also. If the hijackers somehow would have lived after crashing the planes nobody would want them to live after the 2,996 d eaths they caused. If given the chance most people would have killed the terrorists before the attacks. So Dexter’s one hundred thirty kills could have saved countless lives and people understand that. Even though Dexter suggests morality doesn’t mean he has morals. Later on Donnelly starts to talk about popular culture and its influences on the show. She says, â€Å"Popular culture thrives on explanation as a way of abating fears of violence and fears of Otherness† (Donnelly 21) which season seven and eight are all about. Dexter searches constantly for a real reason to explain why he is the way he is. He wants a better understanding of himself to make himself fit in. Morals have been developed to single out the abnormal and throughout his whole life Dexter was singled out. The consumers of the show can identify a killer as a monster, making the person less than human in our minds. Therefore if Dexter thought the same as us; killing a killer is the same as squis hing a bug because both are lesser than humans and their lives do not make an impact on ours. Dexter realizes in season eight that he is an even worse monster that he believed himself to be. It is also talked about how Dexter has no feelings so

Tuesday, May 5, 2020

Marketing Plan for Bank of Cancer Research

Question: Discuss about theMarketing Plan for Bank of Cancer Research. Answer: Introduction The Bank of Cancer Research is an important and unique project which needs to be promoted effectively all across the world. It is extremely important for the organisation Bank for Cancer Research to understand its potential to contribute to a good cause. The Bank of Cancer research is a concept for a bank which is extremely important for an organisation to make sure this concept of bank is properly handled and reached in the entire world as it will contribute to a great deal in cancer research (Ferrell Hartline, 2012). Marketing plan is an extremely important tool for a particular concept to reach out to people. It could be said that most of the organisations both profit and not for profit organisations emphasise largely on their marketing and this is why it becomes extremely important for an organisation to make sure the marketing approach of the organisation is effective in nature (Westwood, 2016). The bank of cancer research is a unique concept and hence it is important for the o rganisation to make sure that the awareness of the concept is extremely effectively done. There are number of key aspects in the marketing plan which needs to be addressed effectively so that the concept can be reviewed effectively and accordingly suggestions could be made in order to improve the marketing plan for the concept (Phillips Pittman, 2014). The different aspects of marketing plan will have to be effectively managed so that this concept is effectively promoted not only the domestic market but also in the foreign market. The present study will discuss the different key aspects of marketing plan which would help to meet the objectives of the study (Koh, 2015). Marketing Plan of Bank of Cancer Research For the effective development of a marketing plan and a marketing strategy it is important for Bank for Cancer Research to understand marketing analysis and the key component of marketing analysis which would help the organisation to develop a strong marketing plan. Bank for Cancer Research is a unique concept and hence the concept might face competition which is important to be maneuvered effectively and for that it is important for them to set a strong platform to promote its product effectively. Since the BCR is a concept of a bank it has to face significant competition in the market and this is where the marketing strategy will play an important role. Even though the profit of the organisation will go to cancer research the organisation will have to focus on making the consumers understand how they could reach the audience in the best possible way (Baker, 2014). For that the companies need to understand their competitors, customers as well as the company and its strengths and wea knesses as well. The company will have to understand the key elements of the marketing mix which would help to make sure the organisation has fair bit of knowledge about its market and the key elements of the market. Critically analysing the concept for the bank it could be said that it is a concept which needs to be effectively promoted and for that it is extremely important for the organisation to make sure the marketing approach is proper and well connected with the aims and objectives of the study. Marketing Analysis of BCR The marketing analysis of the organisation Bank of Cancer Research will help the organisation to understand its competitors, the company itself and the customers with whom the organisation could constantly improve (Westwood, 2016). The company Bank of Cancer Research is comparatively a new concept and the company has planned to start operating in Australia and in other markets which would help the organisation to get better results. The company is focused on using all its profits in the cancer research which is a unique concept and hence the company also pledges to operate for the betterment of the society. The main objective of the organisation Bank of Cancer Research is to eradicate cancer from the society and hence to motivate cancer research through effective funding. The bank will operate similarly as other banks only with the difference that whatever it earns and retains as profits will go to the cancer research which will definitely provide upper hand in its business market (Koh, 2015). The main strength of the organisation will be to make sure that it aims to operate for a good cause which would play a huge role for the organisation in the market (Weerawardena Mort, 2012). The weakness of the concept B ank is it is new to the market and hence will not get proper backup from the market (Westwood, 2016). The main motive of the organisation Bank of Cancer Research is to contribute to cancer research and development of new medicines in the field of Oncology and hence it is a noble cause for which the company is operating in the market and hence it could be said that its motive will definitely help the organisation to operate and generate revenue. The organisational culture is mainly focused on achieving the organisational objectives and hence it could be said that the organisation emphasises on making each and every employee understand their role and responsibilities to reach its organisational goals and objectives. The main product of the organisation is the banking service and it is important for the organisation to have proper employees who are well trained in banking so that the role culture is effectively followed by the organisation. Hence it could be said that the companys stre ngth lies in its concept and the way it has planned to operate in the market whereas the weaknesses being inexperience and lesser network in the market might hinder its growth and development (Maple, 2013). The competitor Analysis is an extremely important aspect in marketing analysis as it helps the organisation to focus on analysing the market and the possible competition it is going to face in the market. There are few organisations those who work for certain causes in the market and they become one of the key competitors of the organisation Bank of Cancer Research. Bank of Cancer Research is a company which is completely a not for profit organisation and the organisation focuses on meeting the objectives for the betterment of the society. In this situation it is important for the organisation to mention that there are number of multinational banking groups who have largely encashed on this concept to generate significant interest among the consumers in the market. Companies like Lloyds Bank, Royal Bank of Scotland, The Commonwealth Bank Australia, Hong Kong and Shanghai Banking Corporation are certain competitors of the company as even though their main focus is profit most of these organisations have operated for the betterment of the society as well which has largely helped them to gain consumer interest (Baker, 2014). It could be said that the these companies have effectively developed a section in the organisation that has operated as NGO or developed Cause related financial services which has made them strong competitor of the organisation. These organisations are comparatively older to Bank of Cancer Research and hence have better market share and strong customer support which makes the competition very tough for the organisation. It is also important to mention that these organisations do have profit motive which also creates a disadvantage for them as BCR is completely focused on improved infrastructure for cancer research (Maple, 2013). Talking about the customer it could be said that the consumers nowadays are ethical in nature. Ethical consumerism is one of the key characteristics of the consumer market and hence consumers understand what they want to buy and what not (Berthon, 2012). Around 8 million people die every year of cancer and the common people are quite aware of it and hence most of the consumer tends to support genuine cause nowadays which makes the movement prepared by the organisation BCR better and effective (Boone Kurtz, 2013). The importance of customer analysis cannot be measured but it could be said that customer analysis becomes one of the key aspects in a marketing plan (Ritter, 2014). The customer analysis is likely to help BCR to develop its business strategy as well as the marketing strategy (Westwood, 2016). It should be noted that the global banking industry is vast and consumers tend to rely more on the renowned businesses operating in the market and hence it will become tougher to reac h these consumers easily (Morgan, 2012). There is a certain level of brand loyalty that acts among these consumers which is extremely important to be reduced in order to reach these consumers and this could only be done with the help of effective business strategy (Griffith and hopner, 2013). It is important for the organisation to develop a marketing strategy which would help the organisation to come closer to consumers and promote its product in the market (Kotler, 2012). Marketing Mix of BCR Analysing the importance of the elements of the marketing mix is important for the organisation as it will help to make sure these elements are effectively implemented. The marketing mix involves elements like product, price, place and promotion and understanding and implementing these elements in the business will help the organisation to a large extent to grow and develop (Rashid et al., 2013). Product: The basic product of the Bank of Cancer Research is financial services similar to the banks where consumers keep their money safe (Boone, 2013). This company offers banking services with a special motive which clearly makes the service of the product much interesting. The profits received from the financial services provided will go to cancer charity and this is an added incentive to the product and hence will definitely create much more interest on the product and augments the interest of the product effectively and hence it could be said that the core product is the financial service provided but the augmented product is the contribution which every consumer could do with every transaction they make through this bank and hence it could be said that it is a unique and noble initiative which is definitely going to provide opportunities for the consumers. The different products offered by this banking service are: private banking, commercial banking, retail banking, mobile an d internet banking, loans and finance, cards, insurance and payment services et cetera (Armstrong et al., 2012). Price: The organisation BCR has robust understanding of the economic markets and hence its pricing policies will have to be effective and flexible. Its main sources of revenue will be levies on lockers, credit card usage and debit card usage, demat accounts, Current accounts and different types of interest on loans and mortgages. The organisation sets its prices comparatively lower to its competitors in the market which would provide opportunities in the market (Berthon et al,, 2012). Place: The organisation Bank of Cancer Research will be operating in UK, Australia and certain other locations in the world but the main focus of the company is to spread the awareness of this initiative which would help to get better response from the consumers effectively and hence it is important for the organisation BCR to operate through cloud based technology which would help the organisation to get response all across the world. As a banking organisation the company should be focused on accessibility and hence the organisation should focus on opening offices in new locations not only in the domestic market but also in the foreign market (Morgan et al., 2012). Promotions: It is extremely important for the organisation to implement a strong promotional strategy which would help the organisation to make sure its awareness reaches every part of the world effectively (Palmer, 2014). For Promotions the company could avail the online media especially the social media which would help to communicate with many people and improve the connectivity and create awareness. On the other hand the organisation could also focus on mass media marketing for instance advertisement in TV and radio. Sales promotions will largely create interest and promote business like zero balance account openings, lower rates and discounts in loans and finances for first few consumers for a stipulated period of time et cetera (Mullins et al., 2012). Segmentation, Positioning and Targeting of BCR The segmentation of the products and services of the organisation could be done with the help of demographics, psychographics et cetera. The organisation could target consumers on the basis of income and lifestyle choices and interests which would help to get response from the consumers which would help the organisation to improve its services and accordingly improve its opportunity to increase profit. Hence the organisation should segment the market with the help of demographics as well as psychographics. On the other hand the positioning of the company should be done at all levels of the society as it is a charitable and cause related financial service and this form of positioning will help the organisation to receive response from all the levels of the society allowing the organisation to address the issues and queries of the consumers. The targeting of the company should be done among the consumers who are interested to make changes in the society and supporting cancer research i s definitely a strong cause which would help the organisation to contribute to the welfare of the society (Morgan, 2012). Critique of the New Product Bank of Cancer Research From the perspective of a common man Bank of Cancer Research is a good initiative as it will help to get ample support for people suffering from cancer or may be for those who are suffering the pre-malignant stage (Westwood, 2016). To critically analyse this concept it could be said that it is definitely a good concept but with significant barriers as to be able to settle down in a market with competition from RBS, Commonwealth Bank, Lloyds Bank is tough and hence the marketing strategy will play a huge role. The new product will only be effective when it communicates well with the consumers and it is only possible when it reaches the consumers through the right approach (Baker, 2014). Conclusion and Recommendations This bank of cancer research is an effective concept but the bank will face tremendous competition from different companies all across the world with much more stronger market share and better market presence and hence it is extremely important for the organisation to implement its marketing strategy effectively and for that certain key suggestions would come in handy for the organisation Bank of Cancer Research which are given below: The market condition is unknown for the organisation BCR and hence the company should follow a penetration strategy to enter a new market which would help to get good response initially. Constant monitoring of the above discussed marketing strategy is important as it will help to work on the loopholes and shortcomings. Implementing a strong budget on the marketing strategy of the organisation will be important to control the marketing movement of the organisation. Constant market research and identification of competitor shortcomings is important. Improvement of its cloud based system of operation will be perfect to control cost and still work effectively (Kotler, 2012). References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Baker, M.J., (2014).Marketing strategy and management. Palgrave Macmillan. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing. Cengage learning. Ferrell, O.C. Hartline, M., (2012).Marketing strategy, text and cases. Nelson Education. Kotler, P. (2012).Kotler on marketing. Simon and Schuster. Maple, P. (2013).Marketing Strategy. Directory of Social Change. Morgan, N. A. (2012). 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Palmer, M., Simmons, G. and Mason, K., 2014. Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies.Journal of Marketing Management,30(3-4), pp.383-408. Schleimer, S.C., Coote, L.V. and Riege, A., 2014. Headquarters to subsidiary transfer effects on marketing strategy exploitation.Journal of Business Research,67(3), pp.307-315. Griffith, D.A. and Hoppner, J.J., 2013. Global marketing managers: Improving global marketing strategy through soft skill development.International Marketing Review,30(1), pp.21-41. Kumar, V., 2015. Evolution of marketing as a discipline: What has happened and what to look out for.Journal of Marketing,79(1), pp.1-9. Kolb, B.M., 2016.Marketing Strategy for Creative and Cultural Industries. Routledge. Wilken, M.F., MacDonald, J.C., Erickson, G.E., Klopfenstein, T.J., Schneider, C.J., Luebbe, K.M. and Kachman, S.D., 2015. 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